Wool & Prince

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We use super soft wool to create garments that naturally resist odors and wrinkles while being 6x more durable than cotton.
In 2013 we started questioning why guys buy clothes that require cleaning after just one or two wears. Washing, drycleaning, and ironing aren’t just time consuming tasks, but they degrade a garment over time. Our wool shirts are the perfect alternative—they hardly need washing thanks to the low-maintenance properties of wool.