BAD FORM

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Forever Opposing Routine Methods = spirit contrary to the routine.
Such meaning to the brand name of BADFORM is rice.

In other words, the need to follow the rules defined by the society without a complaint over to the strong feelings and modern society of the designer that it should continue to express their own independence and individuality and potential.
And that I think it is deeply rooted in making clothes. Design is simple but the structure is the complex all attention to fit, materials and sewing Made in USA. And then re-build the current high quality standards and simple criteria of the current women.